3 Ways to Use Semrush for Keyword Research
Keyword research is a fundamental part of any content strategy. Whether it’s simply guiding on-page...
Navigate the digital landscape with purpose. We craft data-driven roadmaps that guide your digital initiatives, ensuring that every move is aligned with your overarching goals and fueled by actionable insights.
Decipher the digital journey. We illuminate the impact of each touchpoint, enabling you to allocate resources strategically and maximize the effectiveness of your campaigns.
Unleash the power of data clarity. We bring complex data to life, presenting it in intuitive, easy-to-understand visuals that reveal trends, opportunities, and areas to optimize.
Unlike marketers who indiscriminately allocate resources, we take a calculated approach, leveraging data insights to pinpoint precise solutions. By unearthing opportunities hidden beneath the surface, we can focus on efficient and targeted strategies that edge the competition.
HubSpot is a customer relationship management software we recommend to companies for its lead management, automation (email and post-scheduling), and live chat capabilities. It is also a powerful analytics tool with A/B testing, SEO, and audience personalization features.
Funnel.io centralizes data from various marketing channels into one unified platform, eliminating the need for manual data extraction from multiple sources. It pulls in data in real time and helps companies understand the contribution of each channel in the customer journey to make informed decisions on budget allocation.
Intelligence is the visualization, organization, and strategic use of data and analytics to inform, optimize, present, and enhance online marketing efforts.
De Novo Digital is a digital marketing agency with intelligence built into its services, and we also offer expanded options. For example, our SEO and paid media services come with standard performance updates and basic analysis, so we can ensure our campaigns are performing. We also prefer to have an understanding of each company and industry we work in, which is why most of our partnerships begin with an audit of your digital presence and a competitor analysis. This allows us to make informed suggestions and build custom strategies that yield results.
From there, companies can utilize one or more of our intelligence tools to meet their specific needs. For instance, if you want to map your customer journey or identify the most effective marketing channels, Funnel.io has robust analytical capabilities. HubSpot is beneficial for email automation and tracking and can also help you build buyer personas. Are you looking for digestible graphs and visuals to share internally with non-marketing personnel? We have options for that, too!
Investing in intelligence means a company values being intentional with its time, energy, and money. Not only is data the key to understanding which marketing efforts are worth investing in, but it can also provide the “proof” marketers need to demonstrate the value of their efforts to financial stakeholders.
With accurate data and analytics, companies can continuously monitor and optimize their marketing campaigns and gain valuable insights into customer behaviors, personas, and evolving market trends. Many of our intelligence tools also offer automation features, such as Hubspot’s lead follow-up and nurturing, so your team can focus on more strategic activities.