Buyer personas are the foundation of your marketing strategy. Without personas, how do you know who your target customer really is, where to reach them to build awareness for your…

When you send out a marketing email or email newsletter only to realize after hitting 'send' that you misspelled your company name or the email's main call-to-action doesn't have a…

Social media advertising is one of the most effective marketing methods that a small business has at its disposal. Social media platforms concentrate a large and diverse audience that's increasingly…

Hopefully, when you create your website, you are already aware of your content’s specific ethical and legal standards. But what about the actual design of the website? Not being aware…

Creating a fabulous email newsletter that is informative and easy to read, and brings in customers is more complicated than most would think. As digital marketers, we’ve spent countless hours…

Creating and managing successful social media accounts can be difficult and seem overwhelming if you’re new to content marketing. Luckily there are an incredible amount of free, easy to use,…

If your audience sees your ads so often, become bored and stop paying attention to your content, they suffer from ad fatigue. Ad fatigue is when your target audience gets…

First impressions are everything- and people make them faster than you might think. Studies show that visitors form an opinion about a website in 50 milliseconds. That means you have…

Email campaigns are a central pillar of modern digital marketing. The numbers don't lie: 59% of users say emails influence their purchasing decisions, and 80% of business professionals believe email…

Website speed is incredibly important to users: data shows that most customers will wait only three seconds for a page to load before abandoning it, and 70% admit that page…